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12 the concept of marketing as an exchange 1/3 13 the role of communication in 86 the role of marketing communications in 117 sales promotion 11. Marketing mix definition of the 4p's and 7p's - people, product, price, promotion, place, process and physical evidence all make up the marketing mix. Role of packaging in marketing product and organisation: by packing is recognized as an integral part of modern marketing plays a key role in brand promotion.
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